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The Hindu
The Hindu
National
Nistula Hebbar

BJP to expand outreach via call centres in run up to 2024 poll

Bharatiya Janata Party Amit Shah Narendra Modi Sunil Bansal Lok Sabha

The BJP on Saturday held a meeting of co-ordinators of all the call centres that it will be deploying in its 2024 Lok Sabha campaign, with BJP general secretary Sunil Bansal in charge of the whole programme.

The meeting was addressed by Union Home Minister Amit Shah as well as BJP president J.P. Nadda. BJP general secretary for organisation B.L. Santhosh was also present at the meeting.

Using call centres to reach out to beneficiaries of the Central government’s welfare schemes and to amplify the BJP’s campaign messaging is not a new tactic; the party had deployed 190 call centres employing 13,000 workers in the 2019 Lok Sabha polls.

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