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MusicRadar
MusicRadar
Entertainment
Ben Rogerson

Björn Ulvaeus thinks that the Abba Voyage technology is the future: “Our avatars will go on living after we are dead”

While many in the industry are pondering the potential impact of AI on the way music is made, Abba’s Björn Ulvaeus is still jazzed about the ability of avatars to disrupt the live performance space.

Specifically, he’s been discussing Voyage, the Abba show that’s currently in residence at a purpose-built arena at London’s Queen Elizabeth Park. Ulvaeus made his comments at the venue as he welcomed 20-year-old Josie Felix, the show’s millionth visitor.

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