Aditya Birla Group’s ₹1,800 crore wires and cables bet is moving from blueprint to rollout, as the conglomerate looks to tap a market being reshaped by India’s construction and electrification needs and a steady shift towards organised players.
The group on Thursday launched Ultravolt, its wires and cables business housed under UltraTech Cement. The business is entering the wires segment as India’s second-largest player by capacity and aims to become one of the top two players in the segment within five years.
