Richard Branson wants you to stop stealing his morning routine. The billionaire Virgin Group founder famously wakes up at 5 a.m., exercises, scrolls on social media, and sits down to a bowl of muesli, fruit and his first of 20 daily cups of tea, before kickstarting his day. But now he’s warning that getting up at the crack of dawn won’t make you more successful—and could actually burn you out.
“The reality is you need to find a routine that works for you and your life,” Branson recently wrote on LinkedIn.
