Conspiracy communities have the chance to get rich with one twist: prove the Earth is flat. Tim Boyle, CEO of Columbia Sportswear, has offered a challenge to flat Earthers: if they can find the edge of the planet, they could literally take over his entire family business of more than £2.4 billion ($3 billion).
The 76-year-old made this statement in the course of the Columbia 'Expedition Impossible' marketing campaign, saying that whoever won would be given full freedom of the company including its headquarters, meeting rooms and even coffee machines. Essentially, the offer is a way of confronting those flat Earthers who deny the scientific evidence accumulated over the centuries.
