If you thought you and Billie Eilish had become best friends yesterday, you're not alone. In fact, around 114 million people felt the same, after she seemingly added her entire follower count to her close friends story on Instagram. So, unfortunately you're not BFFs with the global star, but why did she add you - and millions of others - to her close friends story? Well, it's simply a great marketing strategy.
On April 4, those on Eilish's close friends story could see an ambiguous picture of a hand floating in a dark void. The first few to notice they had been added to Eilish's close friends understandably freaked out and took to social media to share their shock, meaning it didn't take long for people to realize that all her followers had been added to the private story.
