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Sports Illustrated
Sports Illustrated
Entertainment
Frankie Taddeo

Bijan Mustardson: Falcons Rookie Drops Cringeworthy Ad for His Mustard and Fans Had Jokes

NFL rookie running back Bijan Robinson, who had a NIL deal while at Texas for his own brand of mustard, released a commercial for the product and social media couldn’t resist offering up responses.

The commercial, which features a spiraling hot dog being hurled into the air, culminates with the popular barbecue favorite landing in a bun held by a relaxed Robinson as he sits in the end zone with his feet in a kid pool.

“Bijan Mustardson,” is later described as “a touchdown in your mouth.”

The product’s website offers the standout's ability to find paydirt through the years as part of a description about how the creation of the condiment came into existence.

“Throughout his formative years, Bijan scored touchdowns everywhere, mostly on the football field via football,” the website reads. “By 2022, Bijan had scored touchdowns in every way, shape, and form. Running and receiving. Stiff arming and juking. Even occasionally passing. The only place he hadn’t scored a touchdown was his taste buds….So Bijan did what everyone expected Bijan to do: Create his own gourmet dijon mustard and call it Bijan Mustardson. With the help of top-quality chefs, Bijan made a mustard that was so good, it tasted like a touchdown. It was then he knew, pending production timelines, mouth touchdowns for everyone would be a mustard-purchase away.”

NFL fans couldn’t resist the opportunity to offer up hilarious jokes and responses to the rookie’s new commercial.

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