Tata-owned grocery etailer Bigbasket has elevated Seshu Kumar Tirumala as chief operating officer, putting one of its longest-serving executives in charge of operations as it looks to ramp up the quick-commerce business.
Tirumala joined BigBasket in 2014 and was most recently its chief buying and merchandising officer. He has also overseen sourcing, category management and private labels. BigBasket said its private-label business now contributes nearly 40% of total sales. Tirumala also helped build the company’s direct-farmer sourcing network through collection centres and farm partnerships.
