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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Big UK retailers accused of ‘dubious discounts’ on loyalty card offers

Three Oral-B IO toothbrushes, one with a grey handle, one with a white handle and the other with a pink handle, at the Mobile World Congress (MWC) Barcelona, on June 28,2021 in Barcelona, Spain.
One of the most egregious examples, said Which?, was Boots’s offer on an Oral-B iO7 electric toothbrush in May. Photograph: Joan Cros/NurPhoto/Rex/Shutterstock

Boots, Superdrug and the big supermarket chains have been accused of “murky and confusing” practices on loyalty card offers that may not be as good as they appear.

Boots was responsible for one of the most egregious examples of what the consumer group Which? called “dubious discounts” highlighted by its investigation into the pricing history of almost 12,000 products on a “snapshot day” in May.

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