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AAP
AAP
Derek Rose

Shoppers check out of Woolies as Coles registers gains

Woolworths Woolworth
Coles appears to be getting the better of rival Woolworths in the battle for supermarket supremacy. (Joel Carrett/AAP PHOTOS)

Australians are swapping their shopping allegiances, with Woolworths losing ground to smaller supermarket rival Coles after years of market dominance.

And investors are losing patience.

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