The global outdoor clothing market is expected to be worth £33.6 billion by the end of 2025.
Its phenomenal success is down to a combination of fashion, marketing and branding, along with more people getting out into the countryside, and new tech making the latest products even better at keeping you dry and warm.
Among the UK leaders in the field are Rab and Lowe Alpine, which make up the £100 million-plus turnover, Derbyshire-based Equip Outdoor Technologies group.