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Cinemablend
Cinemablend
Entertainment
Mick Joest

Big Brother Season 28's Live Feeds Finally Have A Premiere Date, And I Have Mixed Feelings

Big Brother Julie Chen Moonves
Vince making a complicated face. .

Big Brother Season 28's premiere date is coming up on the 2026 TV schedule, and while we still have no idea who is involved or whether we'll get returning Houseguests, we now know when to expect the live feeds. It's looking like we won't have to wait to watch the Houseguests around the clock with my Paramount+ subscription as long as I thought, but I do have mixed feelings.

Thanks to a promo from Pluto TV, we now know that the Big Brother live feeds will kick off on Friday, July 10th at 9:00 p.m. ET (via @BBigBrotherBuzz). In short, it's not immediately after the premiere, but it is much sooner than I and many others speculated. Still, I have so many other questions now.

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