ITV2 has announced the return of Big Brother to the UK with a promo trailer during this year’s Love Island final. Big Brother’s successful format of putting a group of housemates together in a controlled environment as an “experiment” to observe their behaviour has proved entertainment gold with international iterations, spin-offs and many imitations across the world.
To many, the show’s return, after its 18-year stint on Channel 4 and then Channel 5 will come as something of a surprise, given the way the viewing figures had gradually fallen. For others, however, it remained a cult hit at the centre of contemporary British popular culture.
