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Cinemablend
Cinemablend
Entertainment
Mick Joest

Big Brother 28 Is Using YouTube In An Awesome Way I Didn't See Coming

CBS Julie Chen Moonves Paramount Pluto TV
Julie Chen Moonves on the poster for Big Brother Season 28.

Big Brother Season 28 is keeping the surprises coming ahead of its arrival on the 2026 TV schedule. We have new news that the cast reveal is imminent, and what's more, the CBS reality series is offering another way to watch live feeds without the use of a Paramount+ subscription. So what's going on, and how is YouTube involved?

A new release from Big Brother has confirmed the cast reveal will be coming on Tuesday, July 7th at 5 p.m. ET. In an unprecedented Big Brother: Broveal, however, the new cast will be revealed via a video hosted by Julie Chen Moonves, as she also gives a tour of the Season 28 house. Additionally, the live feeds will be available on YouTube, though it'll be a bit different for those used to using Paramount+ or the ad-supported option on Pluto TV.

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