Money-saving shoppers are getting a taste for own brands, with seven in 10 consumers intending to stick with them when the cost of living crisis starts to ease, according to research.
More than 70% of families have no intention of reverting to more premium labels even if inflation starts to ease, a new report by Attest has found. The consumer research platform's boss Jeremy King reckons the switch signals bad news for big brands, many of which have been best-sellers for years.
“Faced with new pressures, British shoppers have evolved in behaviour, and have acquired a real taste for supermarkets’ own-label brands,” Mr King told Grocery Gazette. “This shift is driven by rapid price rises for all grocery and household products and may be permanent for several important sub-segments. Well-known brands that can’t compete on price are the losers here and face significant challenges.”
