President Joe Biden’s reelection campaign is ramping up efforts to attract Nikki Haley supporters in Pennsylvania, as part of a strategy to court disaffected Republicans who are critical of Donald Trump. The campaign has launched a new digital ad buy in the state, specifically targeting those who backed Haley in the recent Republican primary.
The decision to focus on Haley supporters comes after more than 157,000 GOP voters in Pennsylvania chose the former South Carolina governor over Trump in the primary. Biden's campaign sees this as a significant opportunity to appeal to Republicans who are disillusioned with Trump's leadership.
Nikki Lu, Biden’s Pennsylvania campaign manager, emphasized that many Republicans in the state are turning away from Trump due to his perceived extremism. Lu stated that Biden's coalition welcomes voters who prioritize democracy and a fair economy for all Pennsylvanians.
The digital ad, which was first launched in March, highlights Trump's derogatory remarks about Haley and his dismissive attitude towards winning over her supporters. The ad aims to underscore Trump's lack of interest in appealing to Haley voters and positions Biden as a more inclusive candidate.
Biden's campaign is running the ad on various platforms, including social media sites like Facebook and streaming services such as YouTube TV and Hulu. The ad is part of a broader effort to target suburban areas where Haley had strong support against Trump.
After Haley suspended her presidential bid, Biden expressed openness to welcoming her supporters into his coalition. He praised Haley for speaking out against Trump's behavior and highlighted her courage in standing up to the former president.
The Biden campaign's focus on attracting Nikki Haley supporters in Pennsylvania reflects its strategic approach to broaden its appeal beyond traditional Democratic voters. By targeting disaffected Republicans, the campaign aims to build a diverse coalition that prioritizes unity and shared values.
