With less than five months remaining until Election Day, the Biden campaign is facing a persistent challenge: a significant portion of the American population remains disengaged from the political news cycle. As the highly anticipated debate approaches, advisers to the president have acknowledged that many voters, including crucial undecided voters, are not actively following the election or staying informed about current events.
The campaign recognizes that a considerable number of Americans form their opinions of Biden based on short video clips circulating on social media platforms such as YouTube and TikTok. Unfortunately, many of these clips, often shared by former President Donald Trump, portray Biden in a negative light, attempting to paint him as unfit for the presidency both mentally and physically.
According to one adviser, tonight's debate presents a prime opportunity for the campaign to dispel these misleading impressions, especially among viewers who have not previously watched a full speech or event featuring the president. It is crucial for the Biden team to use this platform to showcase Biden's capabilities and address any misconceptions that may have been perpetuated through selective media coverage.