For Beco, the company’s website, quick commerce platforms and neighbourhood kirana stores each serve a different purpose. While its website is a testing ground for products, quick commerce offers visibility, and offline retail is where the company sees scope for fast-moving consumer goods (FMCG) scale.
“For us, every channel has a different job. Our website, letsbeco.com, is our R&D lab, quick commerce is the modern billboard of Indian retail, and offline is where real FMCG scale lives. Quick commerce is your impulse shelf; kirana is your fortress. The questions from the room showed how many brands are working through the same choices,” said Sourabh Narula, Head of E-commerce, Quick Commerce & Modern Trade, Beco.
