If you walked along Bangkok's main streets last month, you likely saw retailers displaying Pride flags in their storefronts and decorating their facades with rainbow banners during Pride Month.
On social media, many Thai and international companies typically celebrate Pride Month by changing their profile pictures, adding rainbow stripes or even adapting their logos to show support for the LGBTQ+ community.
Pride parades in Bangkok have received growing media attention and broader public recognition over the past five years. Hundreds of thousands of people now participate in these celebrations, joined by companies, politicians and online influencers.