Get all your news in one place.
100's of premium titles.
One app.
Start reading
Bangkok Post
Bangkok Post
Business

Beyond rainbow branding

If you walked along Bangkok's main streets last month, you likely saw retailers displaying Pride flags in their storefronts and decorating their facades with rainbow banners during Pride Month.

On social media, many Thai and international companies typically celebrate Pride Month by changing their profile pictures, adding rainbow stripes or even adapting their logos to show support for the LGBTQ+ community.

Pride parades in Bangkok have received growing media attention and broader public recognition over the past five years. Hundreds of thousands of people now participate in these celebrations, joined by companies, politicians and online influencers.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.