Greenhouse-gas emissions have overall been falling in the U.S., but agriculture's contributions have been consistently rising in recent decades.
Organic Valley wants to reverse that trend through a process it calls carbon "insetting" — as opposed to "offsetting" emissions.
"We're looking at projects at the farm level that sequester carbon or draw it down from the atmosphere and lock it in the soil," said Nicole Rakobitsch, sustainability director for the Wisconsin-based dairy and egg cooperative.
