Beyoncé’s haircare line Cécred was six years in the making and launched to online pandemonium in the US in 2024. While some people had been banking on a wig and extensions brand (Beyoncé reportedly has countless wigs on rotation worth tens to hundreds of thousands), others were excited for a glimpse at the singer’s hair secrets – and natural hair. And now, Cécred has officially landed in the UK, launching at Space NK and the brand’s UK website.
The fact that Beyoncé grew up as a salon kid means that a lot of Cécred’s core insight comes from her mother, Tina Knowles. Tina had shown how healthy and long Beyoncé’s natural hair was online a few years before we even caught a whisper of Cécred, and the brand rollout included insightful demos from both, plus an arsenal of notable hair and scalp pros like trichologist Dr Kari Williams.
