
Method dressing has, in the past couple of years, become the red carpet norm. After the press runs of Dune Pt. 2, Wicked, and Barbie, it reached a fever pitch of near-ubiquity. And as a result, the concept has now stretched to other industries, with business-owners like Beyoncé dressing to match their product packaging.
On April 7, the pop star attended a beauty event celebrating her hair care line, Cécred, which officially launched at Ulta earlier this week. Like any good entrepreneur, she chose a look that mimicked the brand's famously minimalist components.