- BMW's chief executive Oliver Zipse felt his company's reluctance to jump on the EV bandwagon has been vindicated even as he prepares to launch his first of several models underpinned by an platform built from the ground up for EVs. “We took a clear stand on this, even in the face of strong headwinds. Now the wind has shifted in our direction,” he said.
Market research firm Gartner dubbed it the “trough of disillusionment”: the stage when a buzzy new technology first fails to live up to its hype.
