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Politics
W. Joseph Campbell, Professor Emeritus of Communication, American University School of Communication

Better but not stellar: Pollsters faced familiar complaints, difficulties in assessing Trump-Harris race

CNN's Magic Wall map with U.S. presidential results is seen on a mobile phone on Nov. 7, 2024. Beata Zawrzel/NurPhoto via Getty Images

An oracle erred badly. The most impressive results were turned in by a little-known company in Brazil. A nagging problem reemerged, and some media critics turned profane in their assessments.

So it went for pollsters in the 2024 presidential election. Their collective performance, while not stellar, was improved from that of four years earlier. Overall, polls signaled a close outcome in the race between former President Donald Trump and Vice President Kamala Harris.

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