
Tim Hortons’ iconic Roll up the Rim contest began in 1985 and went largely unaltered for 25 years. The format was simple: buy a coffee, roll up the rim of the paper cup and see if you’ve won a prize. But this all changed in 2020.

Tim Hortons’ iconic Roll up the Rim contest began in 1985 and went largely unaltered for 25 years. The format was simple: buy a coffee, roll up the rim of the paper cup and see if you’ve won a prize. But this all changed in 2020.