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Evening Standard
Evening Standard
Lifestyle
Ellie Davis

Best smartwatch and fitness tracker deals to expect in the Amazon Prime Day 2023 sale

In our technologically advanced world, don’t tell me your watch only tells the time? That is so pre-2015.

Why this date? Well that’s when the Apple Watch was released and the ability to do far more than keep up with the hour and minute of any present day entered the mainstream. Of course, the likes of Garmin existed far early than this and Seiko had been manufacturing computer function-packed wrist pieces as early as 1980s but as is the case with all things Apple, this is when its innvovation caused a boom in the market. Now wearables are one of the most popular and greatest revenue categories on the market with smartwatches leading the way.

Beyond just an Apple Watch, there are smartwatches across the spectrum of affordability and with a varying quantity of functions. Fitbits and their step-counting devices were once the dominant label, joined by Samsung, Garmin, Xiaomi and more so you can find an option that pairs with your phone, computer or headphones with ease.

Ever-growing in their information gathering, monitoring and sharing, you can keep up to date on your steps, blood pressure, heart rate, sleep quality, texts, calls, and even blood oxygen levels. You can even use to make payments and track fitness - all while having a fashion-forward timepiece.

And if you shop during Amazon Prime Day, you’ll be able to get all of that at a fraction of their RRP.

What is Amazon Prime Day?

Strap in because if you’re unfamiliar with Amazon’s Prime Day sale, you may just have your mind blown. It’s the online retailing giant’s discount extravaganza that took place twice in 2022. There was one in July as a mid-summer treat and another in October, a pre-sale to Black Friday. The retailer says it is when they will be offering its best ever discounts.

When is Amazon Prime Day 2023?

Amazon has confirmed its Amazon Prime Day sale will be taking place on July 11 and 12.

How to take part in Amazon Prime Day

Prime Day is an event exclusively for Amazon Prime Day customers. This means you will need to subscribe to being a Prime customer. This will give access to the sale, unlimited next day delivery, Prime Video, free Kindle books and far more, making the outlay of £8.99 a month or £95 a year stretch further.

What kind of smartwatch deals can we expect?

If the last sale was anything to go by, expect to see the latest Apple Watch Series 8 on sale. There was also huge reductions across Samsung Galaxy Watch4s, Fitbits in an array of colours and across the brand’s entire range, Huawei, and Garmin.

Are there any smartwatch discounts available now?

See below

Fitbit Versa 4 Fitness Smartwatch with built-in GPS and up to 6 days battery life - compatible with Android and iOS

Something particulalry special about purchasing the Fitbit Vera 4 is that it comes with a six-month premium membership with Fitbit, for deeper insights and guidance, exclusive workouts, mindfulness sessions and more.

Demonstrate your ability to create a better you and snap one of these incredible gadgets up ASAP.

was: £199.99

Buy now £173.00, Amazon

Fitbit Versa 3

The Fitbit Versa 3 is designed to suit all kinds of people with the most variety of features in an easy to access design. If you're looking for a premium Fitbit without splashing out on the most expensive models, this is a brilliant midpoint for ticking all of the boxes at a more affordable price - especially if you grab it during Prime Day.

The Versa 3 comes in a different range of colours from its predecessor and features a larger number of features, like a Daily Readiness Score to help you plan your workouts and built in GPS.

Was: £199.99

Buy now £169.99, Amazon

Garmin Venu

This smartwatch from Garmin has a bright AMOLED touchscreen display and a five day battery life. You can easily download songs and playlists from your Spotify and take advantage of the pre-loaded GPS and indoor sports apps and workouts. It has a broad range of health monitoring including respiration, menstrual cycle, stress, sleep and pulse ox.

was: £329.99

Buy now £195.01, Amazon

Garmin Venu 2 GPS smartwatch

This iteration from Garmin offers extensive all day health monitoring features and more than 25 indoor and GPS sports apps. It also has preloaded workouts for cardio, yoga, Pilates and HIIT. You can pair it with your Apple or Android smartphone to get notifications delivered straight to your wrist.

was: £349.99

Buy now £259.00, Amazon

GARMIN vivoactive 4 - Slate Grey & Black, Large

was: £279

Buy now £191.89, Amazon

Garmin fēnix 7S Multisport GPS Watch, Stainless Steel with Graphite Band

Was: £599.99

Buy now £525.00, Amazon

Garmin fenix 7X Solar Multisport GPS Watch

Was: £779.99

Buy now £642.50, Amazon

Garmin Forerunner 245 GPS Running Watch with advanced training features

Was: £249.99

Buy now £160.00, Amazon

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