If you’ve noticed an influx of scrunchie-wearing, twenty-something-year-olds channelling through London’s streets, then you’re already aware of the grip that the ruffled bobbles have on the style-savvy set.
The cult of the scrunchie is not to be undermined. From East London’s Victoria Park to the depths of Notting Hill, girls showcasing pristinely coiled buns fastened with oversized scrunchies are saturating the city.
