If you have deep pockets and want a top end TV that’ll deliver exceptional picture quality then chances are you are considering an OLED.
There’s a good reason for that. OLED panels have been the technology of choice in the top end TV market for quite some time. This is largely thanks to their ability to deliver perfect blacks, due to their ability to create pictures by charging individual pixels rather than a full backlight, as LEDs do.
And while that power is uniform across all OLEDs, having tested TVs with the tech since it first arrived on the market many moons ago, trust us when we say that’s the only thing you can take for granted comparing TVs with the tech. Every year we notice huge differences in performance between every set we test ranging from how they handle colours and motion down to peak brightness levels.
Which is why we’ve penned this guide detailing the best OLED TVs we’ve fully tested and reviewed and know are worth your hard earned cash. You can get a detailed breakdown of how we test OLED TVs at the bottom of the page. The short version is that every set on the list has been run for our full comparative testing process to ensure it delivers excellent picture quality, solid gaming features, reliable app support and solid value for money. So you can trust our buying advice.
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The best OLED TVs in 2024
Below you'll find full write-ups for each of the best OLED TVs in our list. We've tested each one extensively, so you can be sure that our recommendations can be trusted.
Best overall
The Sony Bravia 8 is the Japanese home cinema giant’s only new OLED to arrive this year. If that wasn’t enough pressure on the set, it’s also the direct successor to the Sony A80L, which picked up a Product of the Year accolade at the last What Hi-Fi? Awards.
Thankfully having put it through its paces against key 2024 rivals and its predecessor, we can confirm the Bravia 8 lives up to its legacy, so much so that we gave it Product of the Year on the What Hi-Fi? Awards 2024 TV category.
For the money the Bravia 8 is one of the best performance-per-pound/dollar options available. Highlights include a wonderfully punchy, but accurate picture that offered wonderfully high peaks, and oodles of shadow detail.
Regardless of what test disc we threw at it the set matched if not beat key rivals in this area, making it a fantastic option for people looking for an “as the director intended experience”. Doing our Pan stress test – a disc we use because it's atypically mastered at 4000 nits – it also proved to be brighter than the A80L. This is impressive considering the fact one year ago the A80L was one of the brightest step down OLEDs available.
The Bravia XR processor also proved capable, with the set’s upscaling powers and light control offering up a wonderfully sharp, three dimensional image, even when running our True Grit test – a challenging SDR title thanks to its intentional grainy, spaghetti western quality.
As a final perk, it is also the best sounding OLED TV in this list. This is largely due to the inclusion of Sony’s Acoustic Surface Audio+ tech, which uses under screen actuators, rather than traditional speakers to create sound.
During our checks, while we’d still recommend a soundbar or speaker package for truly great results, the Bravia’s 8’s speakers delivered a noticeable amount more control, and directionality than what we experienced on the rival sets we tested it against, including the LG C4.
The combined package makes it the best mid-range, and general OLED for most people. Hence our reviewers’ glowing recommendation:
“Skin tones are warmer and more realistic, and advances in its light control make the picture look wonderfully three-dimensional. Audio also remains a cut above the experience you’ll get on rival sets. So while the Bravia 8 may be a hard sell for people who only recently bought an OLED TV in the past few years, it is still an incredible set worth considering for everyone else.”
The only minor downside, is that, like all non-LG and Samsung OLEDs, it only has two HDMI 2.1 inputs – one of which doubles as an eARC. So if you have multiple current generation consoles and a Dolby Atmos soundbar you won’t be able to run them all at full speed. This, plus the fact its frame rate is capped at 120Hz, rather than the 144Hz seen on many rivals, means it’s not the best option for the limited number of PC gamers looking for a TV to play on.
Read our full Sony Bravia 8 review
Best cheap
The LG B3 is about to be superseded by the LG B4 which, based on our early looks at a press preview session earlier this year, looks very impressive. But, until we get the newer B4 in our test rooms, the LG B3 is the best value OLED we’ve fully reviewed and can recommend. This is especially true in the current market, where the presence of the B4 means many retailers are offering great discounts on the B3 as they rush to clear stock.
For your money, you get an OLED that unashamedly focuses on getting the basics right in a bid to keep costs down. The big compromise is that, unlike its C-series sibling, the B3 only has two HDMI 2.1 sockets, one of which doubles as its eARC. This means that if you want Dolby Atmos audio and to run two modern game consoles at full power you’ll need to do some cable swapping.
However, if you’re just after a reliable TV to watch films and sports, the B3 is great. Comparing it with its more expensive sibling in a series of side by side picture comparisons in our test rooms, we were amazed how well the B3 compared to the C3. Though it didn’t go quite as bright as the C3, the B3 still managed to deliver wonderfully inky blacks and great levels of contrast. This plus its rich and vibrant colours combine to deliver a truly immersive performance.
This is helped by the inclusion of webOS which features app support for all the streaming services you’d expect and gaming-specific apps, like Steam Link and GeForce Now.
Our only word of caution is to make sure you save enough to invest in a soundbar to go with the B3, such as the Sonos Beam Gen 2. The B3’s inbuilt speakers have a distinctly dull tone, that can drain the fun out of even the most animated of shows, based on our listening checks.
This is why our reviewers concluded:
“The LG B3 does most of what makes the C3 great, and that makes it an excellent TV. It’s not cheaper by a huge degree, but unless you absolutely must have four HDMI 2.1 sockets or you regularly watch TV in a very bright room (and expect a very high level of performance in such conditions), there’s every reason to buy the B3 and pocket the change – or, preferably, put it towards the purchase of a soundbar.”
Best premium
The LG G4 is the current flagship, premium OLED TV from the home cinema giant, and having tested it against key rivals including the Panasonic Z95A, Philips OLED909 and older Sony A95L and LG G3, we can confirm a fantastic option for buyers with cash to spare.
It’s also the only set on this list to feature Micro Lens Array (MLA) hardware. Why’s that a big deal? Because MLA is a key technology that lets the G4 offer radically higher peak and max brightness levels than past OLED sets.
Specifically it means the second generation MLA panel on the G4 can deliver a massive 3000 nits max brightness. That’s a huge 1000 nit increase on what its predecessor, the LG G3 could offer with its first generation MLA screen.
And that’s not the only big upgrade the G4 offers. During our checks the LG G4 proved to be one of the biggest year-on-year improvements we’ve seen with a TV in quite some time.
MLA, combined with the use of a new Alpha 11 chip helped it deliver radically improved picture processing, led to great results across all our tests.
There’s a wonderful heft to characters’ movement during the fight in Blade Runner 2049, which we often use to test a TV’s motion handling.
Our testers then couldn’t help but be impressed by the sheer volume of shadow detail on show when we ran the atypically dark The Batman, where it also retained its colour accuracy and was blissfully free of the brown tinge we experienced on its predecessor.
Finally, there are the dazzling peaks we saw running our Pan peak brightness stress test – forgive our movie choice, it's terrible but useful thanks to its atypical 4000 nits mastering.
For gamers the inclusion of four, rather than the standard two, HDMI 2.1 inputs is also a blessing that will save people with multiple current generation games consoles and a Dolby Atmos soundbar a lot of cable swapping.
This is why it’s the first TV for close to a year to dethrone the older Sony A95 QD-OLED as the best premium OLED to buy right now. Our reviewers’ conclusion says it all:
“LG’s second generation MLA OLED tech improves on all the areas that made the first generation great. Highlights include stellar HDR performance, wonderfully immersive and accurate colours that are consistent from the brightest to darkest parts of the picture, and stellar motion handling. This plus its excellent suite of gaming features make it a fantastic option for any home cinema enthusiast yet to invest in a next generation OLED.”
Our only minor quibble is that its inbuilt speakers aren’t great. But at this price you should be investing in a solid Dolby Atmos soundbar or speaker system to go with your new TV anyway.
Read our LG G4 review
Also consider
In this section of our OLED TV buying guide we offer the closest alternatives to the main sets we recommend. Each one is a direct alternative to our main recommendation that very nearly made the main list. Every set here is still a very good product, that has been through the exact same rigorous comparative testing procedure as our main recommendations.
LG C4
The best alternative to the Sony Bravia 8
The LG C4 is an incredibly accomplished TV and one of the best OLEDs its price in certain areas. The inclusion of four HDMI 2.1 inputs, Dolby Vision Gaming HDR support and a 144Hz max refresh rate make it particularly enticing for gamers. The only reason its not in the main list, is that the Bravia 8 beat it in pure picture and sound quality in certain areas.
Read our LG C4 review
Philips OLED808
The best alternative to the LG B3
If the LG B3 doesn’t appeal to you then the Philips 808 is a fantastic value OLED that comes with the company’s Ambilight bias lighting. This is a unique feature to Philips TVs that aims to improve immersion and reduce eye strain using a series of LED lights built into the TV. Ambilight aside we can also confirm the 808 offers excellent picture quality, especially at its current reduced price, if you favour a blow your socks off "wow" factor over subdued realism, based on our checks.
Read our Philips OLED808 review
Panasonic Z95A
The best alternative to the LG G4
The Panasonic Z95A is the latest flagship OLED from the Japanese tech giant and a direct rival to the LG G4 featured further up this list. It shares the same brightness boosting MLA screen technology and is similarly being pitched to serious movie fans.
In some ways it’s also better than the G4, especially if you value subdued authenticity over dynamic punch when watching movies, as the TV follows Panasonic’s ongoing focus on showing films “as the director intended”. It also sounds better thanks to its Technics-tuned, Atmos ready inbuilt audio setup, which features a front speaker bar.
However, the fact the speaker system still doesn’t beat a moderately priced sound bar and ramps the cost of the Z95A above the G4’s, is an issue. Add to this it’s slightly less impressive connectivity, with it featuring two HDMI 2.1 inputs, rather than the four seen on the G4 and we feel the LG is still the better option for most people holistically.
Read our Panasonic Z95A review
What we look for in an OLED TV
Value for money: Even though OLED TVs are by nature a luxury item, whenever we review any product we put performance-per-pound (or dollar if you’re in the US) first. This is a key metric we use to determine if something is good value for money – which is why if an OLED costs thousands more than a direct rival we expect it to perform significantly better.
That said, we still base our recommendations on performance and expect every set to achieve a baseline. To decide what this is we always see how they perform directly against rivals and step up or down models in our dedicated viewing rooms.
Picture quality: This is a primary point we look at when reviewing any OLED set. Key factors include: are the colours accurate? How good is the motion handling (which is a fancy way of saying do movements look natural and free of the dreaded Soap Opera Effect)? Is the picture vibrant and enticing? Is the HDR performance up to scratch in all the common standards, such as HDR10+, Dolby Vision and HLG? Are blacks deep enough and is there plenty of shadow detail?
Audio: On top of that, we gauge any OLED’s audio performance. There are plenty of OLED TVs doing the rounds with attached speaker bars purporting to “remove the need for a soundbar or speaker package”. We’re yet to find one that delivers on this promise so we still check key things such as how they handle bass-heavy scenes, dialogue, and (where applicable) surround-sound formats and/or Dolby Atmos.
Gaming: Given that many people now regularly play games on their TV, when reviewing an OLED we always make sure it features the connectivity required to run a current generation console or PC at full speed. Key things include the ability to run games in 4K at 120Hz, whether or not it suffers from input lag and support for gaming-specific HDR standards, such as Dolby Vision Gaming. Of course, we also go beyond the specs and test whether games look and feel good when played through the TV on test.
How we tested OLED TVs
How we test OLED TVs
What Hi-Fi? tests OLEDs using the same approach it does with any category of products.
As a starting point, we always test OLEDs in controlled conditions, which is usually our viewing room, and directly against the other TVs that we think buyers looking at this specific set should also consider or be upgrading from. This is to ensure our experiences are uniform among all the TVs we test. We never review a product in isolation or gauge performance based on memory. Every review will feature conclusions we’ve made directly comparing the TVs we mention.
As part of this, we use a reference system for the TVs. This includes a Panasonic DP-UB820EB Blu-ray player, which we use to run our test discs, and a Sony TA-AN1000, which we use to split the same source material simultaneously across the OLED TVs we’re comparing. For gaming features, we connect current generation Xbox Series X and PS5 game consoles. If there are any changes to the reference set-up we will flag them in the review.
For picture quality, we always use an ever-changing portfolio of test discs to gauge specific aspects of the TV’s performance. For example, we may use a 4K Blu-ray of an incredibly brightly mastered movie, such as Pan, to gauge peak brightness. Meanwhile, we will watch scenes from an incredibly darkly mastered movie, such as The Batman or Oppenheimer, to check shadow detail.
We do not professionally calibrate TVs during testing as this is beyond what most normal buyers would do and requires specialist equipment and knowledge, even on expensive OLEDs. However, we do not just use the out-of-the-box settings. As a rule, when testing an OLED TV we will experiment with all the settings, using a mixture of test patterns and ‘real’ content, until we feel we have got the absolute best picture possible out of it.
Recent Updates
- Updated 03/12/24: Pricing for recommended sets updated post Black Friday/Cyber Monday, new intro and FAQ on cheap OLED TVs.
- Updated: 19/09/24: LG C4 replaced with the Sony A80L to reflect price changes to both sets.
- Updated 09/08/24: The LG G4 and C4 replaced the Sony A80L and Sony A95L as our recommended mid-range and premium sets after receiving hefty price cuts.
- Updated: 05/07/24: Updated to reference Prime Day deals, and include new advice based on our experience reviewing the LG G4.
- Updated 09/05/24: All entries replaced with new buying advice and recommendations for cheap, Samsung, gaming and 8K OLED sets.
- Updated: 06/03/24 to add new tips, author bios, also considered entries, intro, FAQ answers, how we test and how we choose sections.
OLED TV FAQ
How is OLED different?
OLED TVs work differently from LCD TVs. You can get a full breakdown of the differences in our OLED vs LCD guide page, but the biggest difference is that they charge individual pixels rather than an entire backlight. This lets them generate perfect blacks and better contrast. This is particularly noticeable when you watch an OLED side by side with an LCD in a dark room, as we have done many times. Here, in most instances, the LCD will have a greyer tone than its OLED rival. The trade-off is that top LCDs can have higher maximum brightness levels.
Is OLED better?
OLED has become synonymous with being the “best” panel tech for picture quality and if you check our best TV guide, you’ll see plenty of OLED sets are featured. However, having run more TVs side by side than we care to count we can confirm the answer to this question is “it depends on the TV”. Despite their price, OLEDs aren’t all perfect and there are massive differences in performance between the various sets. These can range from how they handle motion to their ability to accurately display colours as the director intended. We’ve seen some top-end Mini LED TVs beat OLEDs in certain areas, such as audio quality, maximum brightness and gaming performance, especially in recent years. It’s just black levels where we’re yet to see OLED beaten in all instances.
Is QD-OLED and MLA the same as OLED?
QD-OLED and MLA are competing OLED TV technologies designed to overcome OLED’s biggest perceived weakness – the fact it can’t go as bright as backlit TV technologies. QD-OLED does this by adding Samsung’s Quantum Dot TV tech to OLED. MLA, which is built by LG Display, adds a layer of microscopic lenses behind the OLED panels to boost brightness. We’ve tested sets from both technologies and can confirm they do raise OLED’s max brightness, but given the limited number of sets running either, with MLA only having launched last year, we’re not yet ready to offer our definitive verdict which is better.
Are there any cheap OLEDs?
OLED technology still carries a premium price tag, and we’re seemingly still a long way off from seeing an OLED TV hit the £500 / $500 mark. OLED has recently come down in price somewhat, though. The LG C2, which launched in 2022, was the first OLED we considered to really nail our hallowed performance-per-dollar/pound metric. We’re hoping to see OLED TVs drop further in cost this year.
Should I worry about OLED burn-in?
OLED burn-in (also sometimes referred to as ‘image retention’) refers to when a shadow image is essentially burned into the TV’s panel. While it is absolutely possible for an OLED TV to suffer burn-in, thanks to its use of organic materials, it is far from a common issue. None of the OLED TVs we have tested has ever suffered from burn-in, and the same is true of the many OLEDs that staff members own and have owned. Anti-burn-in technologies have become better each year, too, so the latest OLED TVs are even less susceptible to burn-in than their predecessors. As long as you make use of these anti-burn-in features (which are usually switched on by default), turn the TV off using the remote rather than the wall socket (this allows it to run a quick panel refresh) and avoid leaving a static image on the screen for days at a time, it’s highly unlikely that you should be concerned.
