Once reserved for children, advent calendars are now luxury purchases, with many grown-up versions filled with cheese, whisky, gin, beer, beauty and grooming products. The men’s market for advent calendars grows every year, from luxury grooming options packed with skincare and fragrances to 25 days of socks.
As ever, the lead-up to the Christmas countdown is getting earlier and earlier, and some of our favourite tried-and-tested brands have already launched advent calendars for 2025.
