It wouldn’t be a stretch to say that one of the most dreaded, hum-drum questions in the world is: “What’s for dinner?” Having to plan for and execute dinner every single night – especially with takeaways and eating out becoming more expensive – can be exhausting. Let’s not even get started about what it’s like for families, with different tastes, preferences and dietary requirements to cater to.
The best meal kits and recipe boxes have provided a solution to this dilemma for some years now. Major players in the industry like Gousto and HelloFresh have been around since 2012 and became popular among young working professionals, but demand for these boxes – which provide recipes and their ingredients in exact amounts – really boomed around the pandemic in 2020, when everyone was stuck inside and had little choice but to make most meals from scratch almost every day.
