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Evening Standard
Evening Standard
Lifestyle
Emma North

Best Korean haircare buys for glassy, smooth, expensive-looking hair

In 2022, Korean skincare burst onto the beauty scene with an almighty bang.

Ten-step routines and snail slime serums had us in a chokehold, but now, with K-beauty firmly established in the UK market and taking up space on our bathroom shelves, the buzz is turning to Korean haircare.

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