Each Christmas, brands get increasingly creative about the products they stash behind tiny numbered doors.
It has since become a full-blown competition of one-up-manship for which label can unveil the most out-of-the-box selection.
Over the years advent calendars have received a distinctly adult makeover, and we aren’t just referring to the fluffy handcuff-filled boxes. A craft gin calendar is now as run-of-the-mill as the Cadbury classic. Yet, many of these boxes have lost sight of what Christmas is all about… diamonds, of course.
A select few of our favourite jewellery brands have, however, caught onto the appeal of daily glittering goodies, leaving us with a vast array of treasure troves to choose from, with something for every preference. Whether your budget is in the hundreds, or in the thousands, there will be an option to satisfy your desires.
You won’t find any Christmas-cracker quality, green-finger jewellery in this lineup. Our selection is full of beautiful pieces you would pick out for yourself, from trusted and coveted brands like Missoma and Astrid & Miyu.
Start the giving season early and gift one of these luxurious calendars to a loved one, or treat yourself to the gift that keeps on giving. While the price tag is sure to be higher than the sweet treat advent calendars, most of the selections are priced at a hefty discount when compared with what the pieces would be worth individually, so really, you’re saving money. Girl math.
The magic of an advent calendar is about having something special to look forward to every day in the lead-up to the 25th, something to savour and delight in, and why should that festive cheer fade as you grow up? These jewellery advent calendars bring all the giddy excitement of being a kid on Christmas morning to the whole month of December, supplying you with a new collection of sparkling treats to adorn yourself with as you head into the New Year and beyond. And besides, jewellery lasts far longer than chocolate. We suggest you get your orders in soon though, as these are bound to sell out fast.
Shop the best jewellery advent calendars for Christmas 2024 below
Missoma Gold Jewellery Advent Calendar
Worth: £827
Missoma has rightfully earned its spot as the go-to brand for high-quality, everyday pieces. With a selection that ranges from minimalistic basics to chunky statement-makers, Missoma is always a safe bet. The ‘demi-fine’ approach to jewellery has revolutionised the market, making beautiful pieces more accessible with an approachable price range.
The advent offering would be a gorgeous choice for a jewellery newbie looking to build their collection or for someone hoping to upgrade their stash. With twelve days of sparkly offerings, all reliably 18ct gold plated, this calendar would have you set for the rest of the year. Packed full of the brand’s bestsellers, you’ll find your perfect everyday pieces within, like the Classic Pave Huggies or the Classic Mini Paperclip Chain Bracelet, and with six earring offerings included, you’ll have the most curated ear-scape for miles.
The quality is not limited to the jewellery within – even the box it comes in is thoughtfully designed for use far beyond the festive season and, for those who favour the cooler tones, the collection comes in silver as well.
Buy now £395.00, Missoma
Missoma Fine Jewellery Advent Calendar
Worth: £1753
If you’re looking for an even more luxurious option, look no further than Missoma’s Fine Jewellery Advent Calendar. With all the same it-girl appeal as the more affordable option, this box features six pieces of solid gold to send you sparkling into the new year. The box opens to reveal the brand’s best-selling pieces which will be sure to ignite squeals of glee. Who wouldn’t want to wake up to a Fine Diamond Solitaire Pendant Necklace in their advent calendar?
Valued at over £1700 and filled with pieces that will last a lifetime, this is definitely a worthy investment.
Buy now £1295.00, Missoma
Liberty London 12 Days of Jewellery Calendar
Worth: £1236
Liberty is home to one of the most awe-inspiring jewellery departments in the city – a treasure trove of goodies that is sure to trigger a major case of ‘the wants’ in any visitor. So it's no surprise that the annual jewellery advent calendar is one of the most consistently coveted on the market.
Known for spotlighting emerging brands, high-quality classics and in-house print designs, this box combines all of the retailer’s most celebrated offerings. Each of the 12 Liberty-print covered boxes is home to a high-quality, thoughtfully selected piece - like the stunningly simple Otiumberg Gold-Plated Vermeil Silver Mini Knot Necklace, or the playful multi-coloured Anni Lu 18ct Gold-Plated Iris Bead Bracelet.
Our favourite pick from the box is the eye-catching 14ct Gold-Plated Aura Cuff Bracelet from the New York brand, SHASH, guaranteed to make a statement.
Buy now £695.00, Liberty London
Astrid & Miyu 24-day Advent Calendar in Gold
Worth: £1600
With a total value over double the amount you’d be paying, the Astrid & Miyu advent calendar is undoubtedly one of the best value-for-money options you can find. While most jewellery advent calendars opt for the limited 12-day supply, Astrid & Miyu embrace a more-is-more attitude, supplying you with an 18ct gold-plated treat for every day of the festive month.
Housed in an exclusive faux leather and suedette jewellery box with delicate gold hardware, this box would be a great choice for anyone looking to begin their collection completely afresh and will be used long after the Christmas season. The contents will provide you with every possible earring choice you could need and would be especially appreciated by those who lust after the stacked ear look.
Buy now £695.00, Astrid & Miyu
Estella Bartlett Advent Calendar
Worth: £375
From the candy stripe, bow-adorned exterior, to the selection of glittering delights held within, the Estella Bartlett Advent Calendar is a celebration of pure festivity. Priced at a reasonable £195, despite its impressive £375 value, Estella Bartlett’s offering reflects the brand's playful yet chic approach to jewellery.
Across the twelve days of goodies, you’ll find a combination of the special new-season pieces as well as an exclusive festive design, only available in this box. You’ll also find the Fine CZ Tennis Bracelet, Green Cat Eye Double Necklace and the very festive Tiered Tennis Chain Drop Earrings which will cue the compliments. Silver lovers will be content knowing that they have another option exclusively dedicated to silver-plated accessories.
Buy now £195.00, Estella Bartlett
Oliver Bonas 12 Nights of Party Jewellery Advent Calendar
For something a little more fun, the Oliver Bonas 12 Nights of Party Jewellery Advent Calendar is the perfect choice. While there will always be a place for simple and elegant timeless jewellery pieces, if you can’t get a little wild with your accessories around the holidays, when can you?
For just £150, you’ll find twelve days' worth of festive earrings to adorn yourself with. Mix and match to create a truly unique look, with options like the Jovie Stone and Star Drop Huggies and Iris Stone Detail Star and Moon Mismatch Drop Earrings to choose between.
Buy now £275.00, Oliver Bonas
Abbott Lyon Made More You Advent Calendar (Gold)
Worth: £500
A book always makes a good present, but when those books are filled with jewellery? Well, it takes it to the next level. Abbott Lyon’s creative packaging certainly makes its calendar stand out from the crowd, and then you get to the contents.
The affordable jewellery label sets itself apart from the competition with personalisation, making this storybook-inspired set the perfect thoughtful gift. With the choice to add your initials and birthstone to several of the pieces, they gain a deeper sentimental value. But the customisation doesn’t stop there. If the box wasn’t charming enough already, you can go the extra mile and have any name printed on the front.
Buy now £249.00, Abbott Lyon
Grove and Vae 12 Days of Grove & Vae Jewellery Advent Calendar 2024
Worth: £679
While many of these calendars offer separate options depending on your preference for silver or gold, Grove and Vae mixes a selection of both within its marble-print holiday box. You can expect to find only the highest quality across the twelve days of jewels, with each piece made using 14k gold vermeil and rhodium-plated sterling silver. Each day opens to reveal keepsakes that will see you through many Christmases to come.
The modern, effortless design approach is consistent throughout the box, with a mix of everyday staples and intriguing special event pieces. The Maia Gold Malachite Necklace is the perfect combination of the two: eye-catching enough to make a statement but simple enough to become part of your daily stack.
Buy now £395.00, Grove and Vae
Sif Jakobs Gold Radiance Advent Calendar
Worth: £432
Less is more with this Sif Jakobs Gold Radiance Advent Calendar. With only four boxes to open, this is a pared-back, elegant take on the festive tradition. Even the packaging is chic - no tinsel and bows here. The brand has really brought its Danish minimalism to the holiday season. But, with all the splendour you’ll be greeted with within, there’s no doubt that this box will still deliver festive cheer.
Known for its demi-fine, high-quality pieces made of sterling silver and plated with 18ct yellow gold, Sif Jakobs offers some of its best sellers at an impressive 40 per cent off retail value. Each piece has been hand-selected by Sif Jakobs herself, ensuring you’re receiving the best of the best. The modern, luxurious designs are sure to elevate any outfit.
Buy now £249.00, Sif Jakobs
Lark and Berry Make the Right Call Advent Calendar
There’s no mistaking the quality and luxury of the Lark and Berry Make the Right Call Advent Calendar, and at a whopping £7,995, it better be. Hefty price tag aside, the jewellery brand’s phone-box-inspired packaging sets the tone for what is to come. A worthy piece of holiday decor as it is, you can personalise the box to add an extra bit of seasonal magic, emboss the exterior with your name and hide a secret surprise within the discreet backdoor compartment.
Lark and Berry take personalisation to new heights with this box. Not limited to customising the exterior, the entire experience can be handpicked to reflect the style and personality of the recipient. Work alongside a professional stylist to design the perfect box for you, picking out each piece of jewellery included. What makes this gift truly special though is the quality found in Lark and Berry’s pieces. Using premium metals and beautiful, ethically sourced diamonds and stones, these are pieces that will stay with you for a lifetime.
Buy now £7995.00, Lark and Berry
Beaverbrook Diamond-a-day Advent Calendar
Worth: £121,130
Now, if you’re really looking to splash the cash, Beaverbrooks' epic £100,000 advent calendar is on hand. The ‘diamond-a-day’ calendar is the epitome of luxury, and a far cry from anything you could find on the shelves of your local supermarket. Launched in 2023 as a celebration of its 100th birthday, Beaverbrooks has brought the sparkles back for 2024.
Beaverbrooks takes no shortcuts, offering a full twenty-five days of pure unadulterated opulence. There are no filler boxes in this calendar, and you can expect to find an 18ct White Gold Diamond Tennis Bracelet tucked up beside an £8.5k Gucci pendant. While there’s no shortage of magic within this special box, there are some definite standouts, like the drool-worthy TAG Heuer Aquaracer 18ct Gold and Stainless Steel Diamond Watch.
Just in case you were questioning the value for money, just remember that the box's contents are worth a total of £121,130, meaning you're saving over £20,000, which is actually a pretty good deal, if you ask us.
Buy now £100000.00, Beaverbrook
