“So good I put my name on it” is one of the most recognisable catchphrases of recent times. Coined by former pro boxing champ George Foreman for his range of home grills, it’s the linguistic equivalent of a firm handshake from a sporting champion. The subtext is clear: these are products you can trust.
Celebrities turning to side-hustles to boost their wealth is nothing new, especially these days when the likes of Clooney, Minogue, and the Beckhams flog everything from beauty to booze to adoring masses.
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