When Taylor Swift stepped out in a pair of £810 embellished Area jeans for the Super Bowl back in February, the world took note.
According to Lyst, searches for the star’s bedazzled denim trousers skyrocketed by 331 per cent. Brands took the hint and started to create their own embellished pieces for consumers to snap up. It wasn’t long until the party-ready jeans began to dominate both the high street and high fashion sphere.
