Everywhere you turn, tech is shaping and streamlining our lives.
From smart phones that can book us tickets to the farthest corners of the planet to fridges that bleep when we’re out of milk, tech makes things simpler, faster, easier.
There are two things to note about home and personal tech, though. One: it’s always developing, so you’ll constantly need to update to take advantage of the latest features. And two: it doesn’t exactly come cheap. While there are cheap options available, the best tech costs a pretty penny.
That’s why if you got your eye on a shiny new gizmo, the best time to snap it up is during a sale. Luckily, a pretty major event in the shopping calendar is on the horizon - Amazon Prime Day.
What is Amazon Prime Day?
What began in 2015 as a way for Amazon to treat its Prime members has turned into a 48 hour sales tornado, cutting the price of everything from household appliances, beauty essentials, furniture and more.
When is Amazon Prime Day in 2023?
This year the bargain bonanza starts at 00.01am on July 11 and winds up at 23.59pm on July 12. There is a clear but distinct window to snap up what you need in the sales.
How to take part in Amazon Prime Day
In order to take advantage of the hefty discounts - sometimes as much as 90 per cent off - you’ll need to sign up to Amazon’s Prime club.
Sign up to a 30-day free trial for Prime here.
How much does membership cost?
Choose to pay £8.99 a month; or settle your bill on a yearly basis for £95, which works out a little cheaper. If you’re still in school, college or uni, you’ll get a much better price. Amazon Student membership fees come in at: £4.49 per month; £47.49 per year.
Having Prime membership unlocks more than cheap deals and discounts. You can claim Prime delivery, stream endless shows and movies on Prime Video and tune into the latest albums on Amazon Music. You’ll get access to Prime Gaming too, which has a roster of PC games to play as well as a subscription to Twitch for newness every month.
Certain addresses can even claim one-day delivery, a lifesaver when you need something specific in a hurry.
Sign up to Prime now
What kind of deals can we expect?
While Amazon stocks thousands of products from what feels like every retailer under the sun, some of the most exciting deals to be found are on its own-line of tech. Amazon’s tablets can go up against some of its biggest rivals, such as Samsung and Apple. Its Alexa-enabled Echo devices have become go-to digital assistants, on hand to answer any question from the weather outside to traffic updates. They’ll even call your mum for you - all you have to do is ask.
And Amazon’s Fire TV devices mean you’ll never whine about having nothing to watch again. Every sale has seen discounts on Amazon’s own-brand tech. If you’re looking for a real bargain, it doesn’t disappoint.
Are there any discounts available now?
The sale is live and discount prices are a-go. Scroll on to find the best devices at the best prices.
Shop now
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Current deals on Amazon Fire Tablet
There have been many generations of Amazon’s Fire Tablet, we’re on the 10th revolution at this point.
The tech sharpens with every version, yet the value-for-money remains the same. You can get a top-quality Fire for under £200, and that’s in a normal month. When the sales hit, the prices drop and they’re a bestseller.
As well as streaming content, taking pics and light internet browsing, you can manage all the smart devices in your home from one point on this handheld computer. Total control, right in your hands.
A kid’s tablet, with child-friendly content, is also available in various colours - was: £209.99, now: £119.99
Fire HD 10 Tablet | 10.1’’ display, 64 GB – was: £199.99, now £84.99
Fire 7 Kids Tablet | 7’’ display, ages 3-7, 16 GB, Blue – was: £114.99, now £54.99
Fire HD 8 Tablet | 8’’ display, 32GB – was: £99.99, now £49.99
Fire HD 10 Kids Tablet | 10.1’’, ages 3-7, 32 GB – was: £209.99, now: £119.99
Fire Max 11 Tablet | 11’’ display, 64 GB – was: £249.99, now £139.99
Buy now £84.99, Amazon
Amazon Fire TV
Amazon Fire TV brings all the Amazon favourites to the big screen.
Shop 32-inch to 65-inch Amazon Fire TVs pre-packed with features like Alexa voice commands and top streaming apps: Prime Video, Netflix, YouTube, Disney+ and Apply TV are all included as standard.
A feast for your eyes, all in one place, ready and waiting.
Amazon Fire TV 32" 2-Series 720p HD smart TV – was: £249.99, now £149.99
Amazon Fire TV 55" Omni QLED series 4K UHD smart TV, Dolby Vision IQ, local dimming, hands free with Alexa – was: £749.99, now £449.99
Amazon Fire TV 65" Omni QLED series 4K UHD smart TV, Dolby Vision IQ, local dimming, hands free with Alexa – was £999.99, now £649.99
Buy now £549.99, Amazon
Current deals on Amazon Fire TV Stick
Fed up of tedious channel-surfing? You’ll never be at a loss for something to watch with Amazon’s Fire TV plugged into your set.
As well as dedicated buttons to skip straight to your favourite streaming platforms (including Prime Video, natch) the 4K and HD-supporting Stick can take voice-commands to take you straight to the show or channel you want.
Over past sales, we’ve seen it drop to as little as £12. The only thing it can’t do (yet) is make your popcorn for you.
Fire TV Stick with Alexa Voice Remote (includes TV controls) – was: £44.99, now £24.99
Fire TV Stick 4K Max with Alexa Voice Remote (includes TV controls) – was: £64.99, now: £37.99
Fire TV Stick 4K with Alexa Voice Remote (includes TV controls) – was: £59.99, now: £34.99
Fire TV Stick Lite with Alexa Voice Remote (no TV controls) – was: £34.99, now £21.99
Buy now £34.99, Amazon
Current deals on Ring Video Doorbell
Whether you want to screen deliveries or speak to suprise visitors when you’re not at home, Amazon’s Ring video doorbell offers an ideal solution. The small bell houses a video camera that beams content to your phone via an app, so you can screen whoever’s at your door and speak to them through a mic wherever you are.
Amazon offers a variety of models including refurbished, which are often cheaper than factory fresh. Look out for bundles for further smart home solutions.
Ring RVD Pro 2 – was: £219.99, now £129.99
Ring Outdoor Camera Plug-In (Stick Up Cam) | 2 Cameras – was: £179.99, now £99.99
Ring video doorbell – was: £99.99, now £59.99
Ring Battery Video Doorbell Plus by Amazon – was: £159.99, now £99.99
Ring Floodlight Cam Wired Pro – was: £219.99, now £149.99
Buy now £59.99, Amazon
Blink
Amazon’s home security system gives eyes on your home at all angles from a touch of your smartphone.
Blink offers a range of video doorbells, easy-to-install camera systems and floodlights all equipped with two-way audio, HD video and motion detection. Keep an eye on your castle wherever you are in the world, whether from your local’s beer garden or on a sandy beach somewhere hot.
Blink Outdoor 2 Cam + Blink Doorbell – was £214.98, now £87.99
Blink Outdoor 3-Cam – was £214.99, now £89.99
Blink Outdoor 3 Cam + Blink Doorbell – was £274.99, now £109.99
Blink Outdoor + Floodlight | White – was £124.98, now £59.99
Blink Outdoor Add-On Camera – was £79.99, now £38.49
Buy now £87.99, Amazon
Current deals Amazon Fire TV Cube
A less popular option than the Fire TV Stick, the Fire TV Cube might be the most overlooked piece of tech in Amazon’s line-up. We’re not sure why exactly: for a relatively low price, this baby is big on sound, housing streaming ability and a subwoofer-style speaker in one. For blockbuster sounds, it’s a worthy option.
Was: £139.99
Buy now £109.99, Amazon
Current deals on Amazon Echo
One of Amazon’s bestsellers, this unassuming spherical speaker is small but mighty. Keep it in the background to do your biding, whether you need to make a shopping list, check the weather or blast that earworm tune you just can’t get out of your head. Available in neutral hues: black, grey and white as well as animal-themed kids versions.
Echo Dot (5th generation, 2022 release), Black – was: £54.99, now: £21.99
Echo Studio with Dolby Atmos and Alexa – was: £219.99, now £164.99
Echo Pop with Alexa – was: £44.99, now £17.99
Echo Auto, Add Alexa to Your Car (2nd Generation) – was: £59.99, now £29.99
Echo Dot (5th generation, 2022) Kids – was: £64.99, now £26.99
Buy now £21.99, Amazon
Current deals on Amazon Echo Show
A speaker with a touchscreen, this Amazon-brand device is perfect for making video calls and conferences. If you’ve installed Philips Hue lights, IKEA smart lights, Samsung SmartThings, Osram Lightify and Honeywell’s thermostat, you can control it all through the Amazon Echo Plus, which has the ZigBee wireless system.
The most recent iteration is the Echo Show 15, a mini screen with Fire TV built in which you can use in the kitchen or as a small telly for the bedroom. When it’s not screening TV or movies, set it to Photo Frame mode and it will showcase the images stored in your Amazon Photos account, the latter of which is free with a Prime membership.
Echo Show 5 (3rd Generation) – was: £89.99, now £44.99
Echo Show 5 Kids (3rd Generation) – was: £99.99, now £54.99
Echo Show 8 (2nd gen) – was: £119.99, now £64.99
Echo Show 15 - was: £269.99, now: £199.99
Echo Show 10 (3rd generation) - was: £259.99, now £184.99
Buy now £214.98, Amazon
Current deals on Amazon Kindle
Feed your mind with a collection of books that would make the British Library blush on Amazon’s lauded e-reader, the Kindle. You’ll never have to sacrifice precious bag space for thick books with this ultra-slim device on hand. It offers crisp resolution on a glare-free, like-paper display, making reading easy in poor light as well as overexposed. Best of all, when fully charged, the battery can last up to six weeks, so you can pick up that page-turner where you left off.
Kindle Kids e-readers are the perfect way to nurture young bookworms, distraction free.
There are slightly different models of the OG e-reader, including the Kindle Paperwhite, Kindle Oasis and the all-new Kindle Scribe, a digital notebook that let you write and draw as well as read.
Kindle (2022) Black, with Ads | 6’’ display, 16 GB – was £84.99, now £59.99
Kindle Kids (2022) – was: £104.99, now: £74.99
Kindle Paperwhite – was: £149.99, now: £99.99
Kindle Paperwhite Signature Edition | 32 GB with a 6.8" display - was: £179.99, now: £129.99
Kindle Scribe - was: £329.99, now: £259.99
Kindle Paperwhite Signature Edition Essentials Bundle - was: £252.97, now: £184.97
Current deals on Echo Buds
Who doesn’t love the freedom of wireless headphones? Buds are Amazon’s answer to the trend offering sharp and dynamic audio with built-in Bose Active Noise Reduction Technology.
Creating a seal around your ears, the design blocks out other noise for true audio immersion. Connect via Bluetooth and browse the millions of tracks and podcasts on Amazon Music. You won’t believe your ears.
Buy now £109.99, Amazon
