Affordable is a relative term, especially when it comes to things like houses, cars… and hotel rooms. What’s affordable for one traveller’s budget may be luxury priced for another, and what’s affordable in a big city may be exorbitant in a small town.
More and more hotels, in Rome and everywhere, participate in dynamic pricing, where algorithms monitor citywide occupancy data and competitors’ rates, and prices adjust accordingly. In the busiest months, this means bargains are hard to come by, and the same hotel room that sells for £99 in the off-season may sell for £350 or more in peak periods.
