The trend cycle of eyebrows is one of varying extremes.
The 90s favoured pencil-thin, skinny brows epitomised by Kate Moss became hugely overshadowed by distinctive caterpillar brows spearheaded by brow icon Cara Delevingne.
More recently, brushed-up or bleached have divided camps, but the thing all these barely-there or unmissable over-eye-fuzz looks have in common is the requirement of hair to manipulate.
The problem? Going from an overly plucked look to one of hair abundance is not easy. And similarly, errors with tweezers can take weeks to fix, if ever. That’s where you need a regrowth brow serum in your beauty arsenal.
There are formulas designed specifically for the brow area or ones you can apply on the lashes too. They are infused with nourishing ingredients like biotin and peptides that will stimulate the hair follicles to encourage growth, while also protecting them from external factors that may hinder your ability to create fuller-looking, bushier styles.
How can you stimulate brow growth?
Arran Isherwood, Senior Trichological Specialist at FUE Clinics, explains that it comes down to five factors:
- Nutrition: Ensure that you have a balanced diet rich in vitamins and minerals, especially vitamin E, vitamin A, and biotin, which play a role in hair growth and can aid in stimulating brow growth. Some vitamin-rich A and E foods include sweet potatoes, spinach, avocado and olive oil.
- Hydration: Drink enough water to keep your body and hair follicles hydrated.
- Avoid over-plucking: Be gentle with your eyebrows and avoid over-plucking. Plucking your eyebrows involves pulling out the hair from its follicle. If you do this too often or forcefully, it can traumatise the hair follicles – leading to inflammation and damage. If hair follicles are repeatedly damaged, they may become scarred and become unable to produce new hair.
- Massage: Gently massaging the brow area when applying growth serums or oils can stimulate blood circulation, promoting hair growth.
- Applying castor oil: Some people have found applying castor oil to eyebrows helps stimulate growth. Castor oil contains nutrients such as vitamin E and Omega 3 and 6 which support hair growth.
Does brow growth serum work?
No need for microblading, you can banish brow sparsity au natural with the right products. It is worth noting, says Isherwood, that “While brow growth serums can be effective for some individuals, they unfortunately don’t work for everyone. Results can vary from person to person, so it’s important to use them consistently and be patient – it may take several weeks to see noticeable changes”.
What ingredients should you look out for?
The Trichological Specialist breaks it down.
- Biotin: A vitamin that supports hair growth and overall hair health.
- Peptides: These can stimulate the production of proteins that are crucial for hair growth.
- Panthenol (Provitamin B5): Known for its moisturising properties, it can help improve hair texture and strength.
- Hyaluronic Acid: Provides hydration, which is important for maintaining healthy hair.
- Castor Oil: Contains ricinoleic acid, which has been suggested to promote hair growth.
- Vitamins (E, A, C): Essential for overall hair health and growth.
- Keratin: A protein that is a building block of hair, promoting strength and resilience.
For thicker and healthier brows, here are the brow serums to know. Remember that consistency is key.
Sparse brows be gone.
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Champo Pitta Brow Serum
Founded on ancient Ayurvedic principles, Champo combines time-old techniques with modern trichology technology to create products to improve the thickness, fullness and volume of the hair on our heads. The brand’s Pitta Growth Serum is perhaps the most well-known in the collection, a formula clinically proven to reduce hair loss and shedding – and it is with this expertise that Champo has created another soon-to-be cult product.
The Pitta Brow Serum uses the same cocktail of ingredients to nourish the hair follicles as its predecessor. With the inclusion of Biomimetic amino acids and biochanin A-rich red clover extract, it strengthens existing hair and encourages the formulation of new ones. A hyaluronic acid polyphenol complex is included to deliver the goodness where it’s needed and haritaki fruit extract combats the effect of external aggressors like pollution. The formula is vegan and free from parabens, silicones and artificial fragrances, instead opting for 98 per cent naturally derived ingredients.
Buy now £24.02, Harrods
VIRTUE Flourish Brow Density Booster
This brow serum from Virtue is a continuation of the brand’s Flourish range that is specifically designed to counteract thinning. The Brow Density Booster is all about creating a fuller-looking brow shape with ingredients chosen for their ability to support and encourage growth and fill out areas of sparsity.
Within the formula is the Virtue secret ingredient. This patented component is known as Alpha Keratin 60ku protein and mimics what is found naturally to stimulate growth. This is combined with plant-based extracts and peptides to leave brows lusher, and healthier and counteract the results of over-plucking. In as little as eight weeks, you may notice your brows appear less brittle, more enhanced and thicker.
Buy now £76.00, Cult Beauty
RapidBrow Eyebrow Enhancing Serum
RapidLash is a brand that has become synonymous with the regrowth of the hair on your lashes and brows. Its RapidBrow offshoot is a designated formula for the latter to provide deep and nourishing conditioning to leave you with thicker, visible results in just a couple of months.
It harnesses a trademarked complex of six ingredients that include keratin, sweet almond extract and polypeptides that work to even out the appearance of your brows to appear fuller, thicker and healthier. You must be consistent to see the results and then prepare for shinier, smoother and long brow hairs that are easy to style.
Buy now £27.76, lookfantastic
Vegamour GRO Volumizing Brow Serum
Famed for its head hair growth products, Vegamour is a US import that has been transforming tresses since its inception. The LA label is entirely vegan and incredibly efficacious – and the same runs true for this brow product. The formula contains clinically tested phytoactives that have been proven to garner results in just six weeks.
No matter your skin type, the product is on hand to boost your brows, reawakening dormant follicles and improving growth. This is a luxury product from the composition to the packaging to the price, but this is reflected in the results where fluffy, thicker brows may be a matter of weeks away.
Buy now £72.00, Sephora
Augustinus Bader The Eyebrow and Lash Enhancing Serum
Professor Augustinus Bader launched his eponymous collection to bring to market products that encourage the body’s own process of healing. This is through his skincare which is beloved by the likes of Victoria Beckham and Kim Kardashian to his haircare. Within the latter category is a reparative gem, the Eyebrow & Lash Enhancing Serum.
This is another luxury product, and its mission is to bring fullness the hair above your eyes as well as leave you with luscious lashes. The heavily researched, science-backed formula contains the brand’s patented TFC8, a Trigger Factor Complex that was created to combat damaging environmental stress. This, combined with a cocktail of stimulating actives, has made this product clinically proven to add density to brows and lashes. It imparts crucial nutrients like biotin that supercharge your own repair process as well as winter algae, peptide-rich turmeric and hyaluronic acid to prevent shedding and act as a protective moisture barrier.
Buy now £115.00, Cult Beauty
KOSAS GrowPotion Fluffy Lash + Brow Boosting Serum
You may recognise this brand from ‘What’s in my makeup bag?’ videos of Hailey Bieber. The model and beauty entrepreneur is a fan, specifically of the concealer, and no doubt due to the brand’s easy-to-apply makeup-skincare hybrids that have clean compositions. The GrowPotion is no different, slipping seamlessly into your routine and containing 97 per cent naturally derived ingredients.
The product has hyaluronic acid at its heart that is set alongside vegan keratin and a trio of peptides that are conditioning for not only the brows but the lashes too. You can use this before bed or in place of your current brow gel as a setting formula to lock brows in place.
Buy now £40.00, Sephora
Anastasia Beverly Hills Brow Genius Conditioning Brow Serum
If you fell prey to the overplucking of your brows in the 90s or in the most recent revival of the trend, call on the creator of the Golden Ratio. Anastasia Soare thought up this idea to optimise your brow grooming shape, finding global acclaim and leading to the formation of her eponymous label that excels in its brow offering.
The Brow Genius Conditioning Brow Serum is for fuller brows – a simple idea that is similarly simple to execute. Simply apply on clean brows, layering up in sparser areas and coat from one end to the other before flipping and doing the same on the other brow – just one dip is all that is needed. In a couple of months of consistent application, you should notice a reduction in breakage, improved thickness and smoother brows to rival that of Delevingne herself. This is thanks to a combination of peptides, Korean red ginseng, panthenol and biotin.
Buy now £61.00, Cult Beauty
The Ordinary Multi-Peptide Lash and Brow Serum
Brow serums are remarkably expensive but if you’re on the hunt for a formula that will work without breaking the bank, you can always rely on The Ordinary whether we’re talking skin, hair or in this case, brows. The nourishing composition is designed to multitask and encourage density at both the brows and lashes with a trio of hard-to-pronounce, trademarked ingredients.
While these complexes are not familiar, they work to encourage a fuller appearance by encasing the individual hairs in reparative coatings to make them thicker, healthier and stronger.
Buy now £12.40, lookfantastic
UKLash Ukbrow Eyebrow Serum
Do one thing and do it well – a message that is often lost on brands and their ever-expanding repertoire of products. But UKLash has nailed this mantra with a bestselling duo of hair growth serums, one for the lashes and one for the brows.
For the latter, it calls on a blend of vitamins, peptides and extracts to amp up the density of brows, strengthen the individual hairs and nourish. So confident is the brand in the power of its formula that it offers a money-back guarantee if you’ve not seen an improvement in 12 weeks of use. It’s also vegan.
Buy now £38.00, UKLash
BBB Brow Boost
Blink Brow Bar is responsible for well-groomed brows across the country with its threading, waxing, tinting and laminating treatments. But in order to achieve the shape of your dreams, you need to first counteract uneven patches, lengthen the hair and have your brows in a healthy condition – and that’s where the BBB at-home products come in.
This is the Brow Boost which, as the name suggests, is all about giving your brows the hydration, care and nourishment that they need. The combination of biotin, vitamins, caffeine, argan oil and coconut oil among others has been proven through consumer trials to grow brow hair in just eight weeks, getting the seal of approval from 80 per cent of participants.
Buy now £49.00, Blink Brow Bar
Hi Brow Growth and Conditioning Serum
You should start to see results in a fortnight with this serum from Hibrow. The brand specialises in all things brow health with a wealth of tools and products to tint, shape and style to perfection.
The Growth & Conditioning Serum works twofold. On the one hand, it’s a setting serum to groom your brows into place and prime. But while doing so, it is conditioning the hair with growth peptides to enhance its appearance. You can layer under makeup and no removal is necessary. It works on lashes too.
Buy now £24.95, Sephora
