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Evening Standard
Evening Standard
Lifestyle
Saskia Kemsley

Best baby and kids’ toy deals in the Amazon Prime Day 2023 sale

From managing a steady supply of nappies and bottles, to ensuring your little ones are cosy and entertained, the sheer amount of stuff it can take to keep your baby from screaming the house down can be overwhelming.

What’s more, figuring out how to budget for all these new items once you’ve decided to have a child, or likewise when your kids have somehow sprouted overnight and outgrown all of their clothes and toys, is no easy task.

The answer? Amazon Prime Day.

If we were to guess, we’d say that Amazon has already been the go-to destination for most parents and carers when it comes to bargains on all things kids-related. With speedy next-day delivery, fantastic multi-buy offers and consistent sale prices, it is no wonder that the majority of us flock to the wondrous online retailer. But what if we were to tell you it gets even better?

What is Amazon Prime Day?

Exclusive to Prime members, Amazon Prime Day is the one of the biggest sales extravaganza of the year. Despite the singular name, this period of jaw-dropping sales is likely to span a 48-hour period, during which you can expect mammoth price drops across the board. Whether you’re in the market for a new pram or cot, or are simply in need of a baby supply restock, you’ll be hard-pressed to find any items that aren’t heavily discounted.

When is Amazon Prime Day 2023?

The dates have been revealed! Amazon Prime Day will take place this year on July 11 and 12.

How to take part in Amazon Prime Day

If you’d like to get in on Amazon Prime Day, it’ll come as no surprise that you have to be an Amazon Prime member.

For the entirely uninitiated, signing up for Amazon Prime doesn’t just mean you get to access the sale. You’ll also get unlimited next-day delivery as well as the exclusive streaming service, Prime Video. What’s more, you’ll also get same-day delivery with Amazon Fresh, Amazon Music, early access to new Kindle releases, and a wonderfully convenient Try Before you Buy service.

Sign up to a 30-day free trial for Prime here.

What kind of deals on kids’ essentials can we expect?

In the Amazon Prime Day sale of October 2022, we saw some whopping price drops across brands such as Mamas & Papas, Graco, Bright Stars, Tommee Tippee, Philips and more.

Are there any deals on kids’ essentials now?

See the best deals to shop on kids’ essentials and toys right now below

Best Amazon Prime Day Deals on baby care essentials

Tommee Tippee Complete Feeding Set, Super-Steam Electric Steriliser, Baby Bottle and Food Warmer, Baby Bottles and Accessories, White

Was: £175

Buy now £59.99, Amazon

Tommee Tippee Perfect Prep Machine, Black

Was: £129.99

Buy now £100.95, Amazon

Nuby RapidCool Portable Baby Bottle Maker

Was: £39.99

Buy now £24.99, Amazon

Tiny Love Black and White Take-Along Mobile, Baby Mobile with Music, 0m +, 29 x 20,5 x 32 cm, Magical Tales

Was: £31.99

Buy now £23.99, Amazon

Costway 4-in-1 Baby Changing Table

Was: £89.95

Buy now £64.95, Amazon

Tommee Tippee Twist and Click Advanced Nappy Bin Refill Cassettes, Sustainably Sourced Antibacterial GREENFILM, Pack of 12

Was: £62.99

Buy now £39.99, Amazon

Best Amazon Prime Day baby gadget deals

Tommee Tippee Dreamsense App-Enabled Smart Baby Monitor

Was: £299.99

Buy now £159.95, Amazon

Homvana 5L Cool Mist Humidifiers, Quiet Ultrasonic Humidifier

Was: £47.99

Buy now £38.39

Tommee Tippee UV 3-in-1 Steriliser and Dryer for Baby Bottles and Accessories

Was: £149.99

Buy now £93.99, Amazon

Tommee Tippee Advanced Anti-Colic Baby Bottle, 260ml, Slow-Flow Breast-Like Teat for a Natural Latch, Triple-Vented Anti-Colic Wand, Pack of 6

Was: £37.49

Buy now £19.99, Amazon

Tommee Tippee Made for Me Single Electric Breast Pump

Was: £140

Buy now £77.49, Amazon

Medela Solo Single Electric Breast Pump

Was: £159.99

Buy now £100.00, Amazon

Medela Swing Maxi Double Electric Breast Pump

Was: £169.99

Buy now £143.98, Amazon

Tommee Tippee GroEgg2 Digital Colour Changing Room Thermometer and Night Light, USB Powered

Was: £28.99

Buy now £16.99, Amazon

Moredig Baby Night Light Projector

Was: £35

Buy now £22.79, Amazon

Fisher-Price Baby Crib Toy, 3-in-1 Projection Mobile, Butterfly Dreams Sound Machine with Light Projection

Was: £44.69

Buy now £22.39, Amazon

Cute Cloud Night Light, Baby Night Light Kids Lamp for Bedroom

Was: £18.99

Buy now £11.84

MONOJOY Baby Car Mirror for Back Seat

Was: £12.99

Buy now £8.96, Amazon

Best Amazon Prime Day Deals on toys

Baby Einstein Hape Magic Touch Piano Wooden Musical Toy Instruments for Toddlers

Was: £22.99

Buy now £17.88, Amazon

Kindle Kids, Includes access to over a thousand books

Was £104.99

Buy now £74.99, Amazon

Kids Bluetooth Headphones

Was: £34.99

Buy now £23.99, Amazon

VTech Twist and Spin Lion, Music Toy for Sensory Play

Was: £17.99

Buy now £11.43, Amazon

Fisher-Price Linkimals Counting Koala for baby and toddler ages 9 months and older

Was: £44.99

Buy now £25.59, Amazon

Bright Starts, Disney Baby, Finding Nemo Ocean Lights Baby Activity Gym and Play Mat with Detachable Toys, Sound and Music, Ages Newborn + (Pack of 1)

Was: £74.99

Buy now £55.15, Amazon

Magblock 70pcs Magnetic Building Blocks Kids Magnetic Tiles

Was £35.99

Buy now £29.99, Amazon

Outsunny 3-in-1 Kids Bouncy Castle with Slide Trampoline Basket

Was £159.99

Buy now £131.74, Amazon

Star Wars The Child Animatronic Edition AKA Baby Yoda with Over 25 Sound and Motion Combinations

Was: £65.99

Buy now £36.99, Amazon

Hasbro Star Wars The Black Series Darth Vader Force FX Elite Lightsaber

Was £289.99

Buy now £204.30, Amazon

VTech Kidizoom Smart Watch DX2

Was: £54.99

Buy now £33.24, Amazon

Hasbro Gaming Elefun and Friends Hungry Hungry Hippos Game

Was £19.99

Buy now £8.99, Amazon

Best Amazon Prime Day Deals on Playchairs, Pushchairs. Carseats, Boosters

Chicco Relax & Play Swing for Babie

Was: £89

Buy now £55.99, Amazon

Fisher-Price Jumperoo Baby Activity Center with Lights Sounds and Music

Was: £119.99

Buy now £70.29, Amazon

Fisher-Price A comfy, portable infant seat with a convenient snack tray so baby can play, GXC39

Was: £62.99

Buy now £29.45, Amazon

Fisher-Price Portable Baby Chair with Tray and 2 Baby Toys

Was: £57.99

Buy now £29.98, Amazon

Maxi-Cosi RodiFix AirProtect High Back Booster Seat, 15 - 36 kg, 3.5 - 12 Years

Was: £149.99

Buy now £94.99, Amazon

Maxi-Cosi Axiss Swiveling Toddler Car Seat

Was: £149

Buy now £104.27, Amazon

Bebamour Baby Carrier Newborn to Toddler

Was: £50.99

Buy now £39.99, Amazon

Silver Cross | Pop Pushchair | Foldable Travel Stroller | Compact Travel System | Adjustable Seat | Newborns - 4yrs | Bilberry

Was: £245

Buy now £151.19, Amazon

besrey 5 in 1 Balance Toddler Bike Kids Trike Toddler Tricycle

Was £59.99

Buy now £50.99, Amazon

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