I was bought up hearing the great old phrase, “They know the price of everything, but the value of nowt” about less than prudent folk on a regular basis. The current cost cutting situation going on in the bike industry got me thinking a lot about that wisdom. Especially after listening to some random riders I bumped into this weekend talking about buying a £13,500 Specialized S-Works Kenevo SL for ‘just’ £6,000. So while deals like that might seem a massive win for your wallet are they necessarily a win for your riding? And how much should we think about the bigger picture behind ‘bargains’ when it comes to the future of our fun?
