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Evening Standard
Evening Standard
National
Henry Saker-Clark

Ben & Jerry’s founders call for brand to be ‘released’ from parent firm Magnum

Magnum Ben Jerry Unilever Ben Cohen Jerry Greenfield The Magnum Ice Cream Company
Unilever has revealed its sales were boosted by higher prices but volumes returned to growth (Unilever/PA) -

The founders of Ben & Jerry’s have demanded that the brand is “released” from its ice cream parent business ahead of a planned stock market float.

Ben Cohen and Jerry Greenfield have written an open letter calling the business to be allowed to become independent again as parent group The Magnum Ice Cream Company spoke to investors and analysts in London.

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