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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Ben & Jerry’s founders call for the brand to be ‘freed’ from its owners

Unilever Ben Jerry Ben Cohen Jerry Greenfield Magnum Stock Market The Magnum Ice Cream Company
Pile of Ben & Jerry’s ice-cream cartons.
Ben & Jerry’s was launched in Vermon, US, in 1978, but its founders no longer have any financial interest or formal role in the business. Photograph: Andrew Kelly/Reuters

The co-founders of Ben & Jerry’s have called for the ice-cream brand to be made independent and excluded from current owner Unilever’s plans to list its ice-cream business on the stock market.

Ben Cohen and Jerry Greenfield say The Magnum Ice Cream Company (TMICC), a new division of Unilever that is set to be separately listed in November and includes the brand founded by the pair in 1978 alongside Magnum, Cornetto and Wall’s, “must free Ben & Jerry’s” in an open letter to prospective investors and the group’s board.

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