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Evening Standard
Evening Standard
Entertainment
Lizzie Edmonds

Ben Affleck, J-Lo and Beyonce among stars of Super Bowl adverts

The highly-lucrative Super Bowl advert slots are one of the highlights of the annual sporting spectacle - with 2024 delivering some epic celebrity cameos.

Brands pay millions of dollars to secure a 30-second slot during the Super Bowl broadcast - which is one of the most-watching television events of the year. 

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