Every once in a while, a launch comes along that stops beauty editors in their tracks—one insiders have been hoping, wishing, and not-so-patiently waiting for. Today, Bella Hadid is the source of all the excitement: She just posted the first teaser for her new brand, Orebella.
So far, everything we know about the brand is limited to Hadid's Instagram soft-launch. "Ôrəbella founded by Bella Khair Hadid. Reveal your alchemy on 5/02. Link in bio to get on the list & get an exclusive gift at launch," she captioned an Instagram reel on Thursday, February 22. The brand rollout clip didn't give much away, instead offering a slow zoom into the model's eyeball that turned into a quick supercut of the cosmos, flower fields, and other gorgeous landscapes. The 27-year-old also changed her Instagram bio to "founder @orebella" and added the brand's tagline "reveal your alchemy."
