Belfast is set to be the home of the first-ever Guinness-only bar on the island of Ireland.
The Clover Group has announced that its flagship venue White’s Tavern the creating a unique pub for those who are fond of the black stuff.
With an investment of £1.5m, Clover has completely transformed the Belfast City Centre venue in recent years with the addition of an authentic Irish beer hall and a vibrant outdoor beer garden.
Read more: Work well underway to transform former Eglantine Inn
The exciting, unique and intimate new addition ‘White’s Store’, which will seat 30 people and serve only Guinness Draught and Guinness Zero adds to and completes the bar’s eclectic and vibrant offering.
According to Mark Beirne, Director of the Clover Group, who operates several venues in Belfast including The Jailhouse and Pug Uglies, the new venture at White’s is a great fit for the Guinness brand with the bar’s history dating back to the 1700s complementing the rich heritage of the iconic global beer which has been over 260 years in the making.
Fronting onto the original Whites Tavern, the interior of the snug bar will be developed to be an atmospheric space to serve and enjoy the perfect pint.
‘White’s Store’ will reflect the quality, passion and innovation of the Guinness brand espousing a traditional style pub with familiar interior finishes including salvaged quarry tiles, a reclaimed bar and timber wall panelling.
Commenting Mark Beirne said: “We are very excited about this new partnership with the Guinness brand, which will bring to life unique and unforgettable experiences for our customers as they enjoy the quality of one of the world’s greatest brands in a stunningly intimate and historic venue.
“It has been ever present within our vision, to deliver new, fun and novel experiences for customers and we expect there to be huge demand for ‘White’s Store’ both from local people and international visitors coming to enjoy the great hospitality that our city has to offer.”
Commenting on the announcement, Guinness Marketing Director, Alan McAleenan added: “We are delighted to partner with The Clover Group and see the first ever Guinness only bar come to Belfast.
"It’s our aim to create unique experiences where people can enjoy beautiful Guinness. White’s Store will offer the opportunity to enjoy delicious creamy pints and celebrate the heritage of our brand and the vibrancy of our future. I’m looking forward to having a pint there very soon.”
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