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The Guardian - UK
The Guardian - UK
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Barbara Ellen

Behold the new sexy Pirelli calendar, a perfect example of Post#MeToo creep

Pirelli Ethan James Green
Ethan James Green shoots Bridgerton actor Simone Ashley for the 2025 Pirelli calendar.
Ethan James Green shoots Bridgerton actor Simone Ashley for the 2025 Pirelli calendar. Photograph: Alessandro Scotti/PA

I know what you’re thinking: “Whatever happened to sexy tyre calendars? I really miss those.” You’re in luck. The 2025 Pirelli calendar has been shot ultra-sexy, with tasteful nudity/near-nudity again. This is after the Italian company spent years reacting to #MeToo and accusations of pandering to the male gaze by shooting clothed campaigns.

Annie Leibovitz was involved in taking the photos at one point. There were photos of Yoko Ono, Serena Williams, Patti Smith and more… but they had their clothes on, so who cares?

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