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Fortune
Fortune
Shawn Tully

Behind the tailspin at American Airlines that has sent debt soaring, investors fleeing, and the stock plunging 90% to a level one analyst calls ‘bonkers’

(Credit: Getty Images)

It's hard to think of any big, important enterprise—now or ever—more reviled by investors than American Airlines. At present, its stock is languishing at around the same, super-depressed levels as when the world's fleets sat grounded during the depths of the COVID crisis. Since peaking in early 2018, American's shares have dropped roughly 90%, crushing its market capitalization to a puny $7.1 billion as of October 27, a figure so shrunken that this iconic name now sputters as only as America's 478th most valuable public enterprise. Put simply, the funds and folks that drive the equity markets hold an incredibly grave view of American's future, a take so dour that it gives new meaning to the term "diminished expectations."

To be sure, investors are now far more pessimistic on the future for all the major airlines than before COVID lowered the hammer. Starting in March of this year, stocks of the Big Four—American, Delta, United and Southwest—staged a strong comeback, raising hopes that at long last, they'd durably break from their three year funk. The lever: A spring and summer surge in "revenge" travel swelled bookings to numbers even exceeding the excellent 2019 volumes.

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