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Salon
Salon
Lifestyle
Joy Saha

Behind fast food's bucket hat obsession

Whether you love 'em or hate 'em, there's no denying the fact that bucket hats, the cylindrical-shaped accessory, has made a big comeback.

Fashion experts over at Who What Wear, The Hollywood Reporter and Cosmopolitan know it's true. And so do major fast food brands, who have been launching their collection of bucket hat merchandise like clockwork. Back in July 2019, KFC Russia partnered with Russian streetwear label Mam Cupy to launch their limited-edition bucket hats, which are adorned with the brand's iconic red and white stripe pattern and logos. To the naked eye, the hats may be mistaken for an overturned bucket of the chain's signature 8 pc. fried chicken meal. But a closer look reveals that the accessory is indeed meant to be worn on your head, rather than served on the dining table.

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