When it comes to humanity’s collective effort to tackle the climate crisis, wind turbines and solar panels are big success stories. Their average cost has dropped significantly over the past decade, they’re increasingly ubiquitous, and they’re undoubtedly powerful weapons as we work to build a zero carbon economy.
But there’s one problem: the technology itself is only part of the equation, and the much messier part involves people – their reactions, their feelings and their behaviours.
