Football fans are predicted to spend £2.75bn on items including beer, pizzas and new TVs during the men’s Euro 2024 tournament, which kicks off this week, providing a much-needed boost to retailers, pubs and bars.
In the pubs sector alone, the British Beer & Pubs Association is expecting an extra 20m pints to be sold over the four weeks of the first major summer men’s tournament since the pandemic without social distancing restrictions. The estimated 300m pints served will bring in an extra £94m for publicans.
