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Motor1
Motor1
Business
Christopher Smith

Beefy Ford Bronco Spied As Rolling Billboard For Performance Bolt-Ons

Technically speaking, these aren't spy shots of a Ford Bronco. It's not a new trim level, nor is hiding facelifted sheet metal under a camouflage wrap. Actually, its colorful exterior adorned with various company logos is the opposite of camouflage, as this off-roader sticks out like the proverbial sore thumb. Riding high on massive tires sticking well beyond the fenders helps in that department, too.

Hardcore Ford Bronco fans might recognize this vehicle. It was built last year by Expedition Vehicle Outfitters in Michigan, working with Dana Incorporated to showcase all kinds of upgrades available for the reborn off-roader. That's why Dana (and by association, Spicer) have such prominent branding on the Bronco. As for the red-white-blue color scheme, that's not just a random design. It pays homage to the Rough Riders off-road team from the 1990s, which Ford backed in numerous off-road events.

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